Impact startupOtherSeries C+
Whatnot
Whatnot is a live-shopping marketplace where sellers and businesses host real-time video auctions, flash sales and community chats. Grant LaFontaine and Logan Head founded it in 2019. Its Series G raised $545 million at a $20 billion valuation.
Co-founder and CEO
Grant LaFontaine
Founders
Grant LaFontaine, Logan Head
Founded
2019
Who it reaches
Buyers who shop live video auctions and flash sales hosted by individual sellers, small businesses, retailers and global brands.
Key facts
- Founded
- 2019, by Grant LaFontaine and Logan Headsource
- Series F
- $225 million in October 2025, valuing the company at $11.5 billionsource
- Series G
- $545 million Series G round that values the company at $20 billionsource
- Total funding
- approximately 1.5 billion US dollars since its founding in 2019source
- 2025 gross merchandise volume
- more than 8 billion US dollarssource
WYDE coverage of Whatnot
Sources
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