Impact startupOtherStage unknown

Shift

Shift is an AI training data company that pays people to film everyday physical work with head-mounted cameras. It sells the footage to companies that build AI and robots. Shift is the data arm of Munich startup microagi, which announced $55 million in seed funding.

Founder of microagi, the company behind Shift

Bercan Kilic

Founder

Bercan Kilic

Who it reaches

Workers paid to film everyday tasks, and the AI and robotics companies that buy the footage.

Key facts

Paid contributors: 20,000 people in 15 countriessource
Pay for accepted uploads: $20 an hour for accepted video uploadssource
Parent company seed round: $55 million in seed funding led by Hummingbirdsource
Founder background: former aerodynamics engineer for Red Bull Racing in 2023source

WYDE coverage of Shift

Newsletter

Visa built stablecoin rails, Wyoming set a giving record, and the EAT Card hit the App Store. Over 60,000 meals.

Jul 18, 2026 · 6 min read

Shift Is Giving San Francisco Free Private Chefs to Harvest Robot Training Data

Jul 15, 2026 · 3 min read

Sources

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