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    Beast Industries

    Beast Industries is a holding company for the consumer brands of YouTuber Jimmy Donaldson, known as MrBeast. Its brands include Feastables and MrBeast Burger, and it has bought Step, a banking app for teens.

    Chief Executive Officer
    Founded
    2021

    Who it reaches

    It reaches consumers of its brands, such as Feastables, and teenagers and young adults who use its Step banking app.

    Key facts

    Founded
    Incorporated July 2021source
    Holding company
    Holding company behind MrBeast's consumer brands, including Feastablessource
    Step acquisition
    Bought Step, a banking platform for teenssource
    Investment
    US$200 million invested by BitMine Immersion Technologies' Ethereum treasury companysource
    Series C
    US$300 million in late 2024, at a roughly $5 billion valuationsource

    WYDE coverage of Beast Industries

    Sources

    Track the institutions that move money.

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