Key Takeaways
X launched Live Studio on July 2, a desktop command center inside Creator Studio for scheduling, gating, moderating, and measuring live streams.
X will allocate $1 million to creators who live stream during the upcoming payout cycle, though it has not said how the pool will be split.
The launch is a direct move on Twitch, YouTube, and Kick, and it lands days after X Money expanded to more users.
X launched Live Studio on July 2, a desktop live-streaming command center built into its Creator Studio, and put a number behind the push. Product head Nikita Bier said the platform will allocate $1 million to creators who go live during the upcoming payout cycle, Engadget reported. He did not explain how that pool will be divided.
The tool covers what professional streamers actually use. Creators can schedule streams in advance, set titles and thumbnails, and gate the audience to everyone, verified users, followers, or paid subscribers, including subscriber-only chat. During a broadcast, Live Studio surfaces real-time viewer counts plus geographic and device breakdowns, and lets moderators work the chat live, per Social Media Today. Access requires a paid X Premium subscription, Digital Trends notes.
The target is obvious. Twitch, YouTube, and Kick own live video and the money that moves through it, from subscriptions to donations. A $1 million pool is small next to what top streamers earn on those platforms, but it tells creators where X wants their attention next.
The money angle matters beyond entertainment. Live streaming has become a major fundraising channel, with Twitch streamers alone raising over $150 million for charity, and creators are now a serious fundraising engine for nonprofits. This is also the second money product X has shipped in a week, after X Money opened to more users with a 6% yield and a Visa card. Payments, yield, and now paid live video are converging in one app. Worth watching.
People Also Ask
What is X Live Studio?
A desktop live-streaming command center inside X's Creator Studio that handles stream scheduling, titles and thumbnails, audience gating, chat moderation, and real-time viewer analytics.
Who can use X Live Studio?
Creators with a paid X Premium subscription. Audience gating options include everyone, verified users, followers, or paid subscribers.
How much will X pay live streamers?
X says it will allocate $1 million to creators who live stream during the upcoming payout cycle. It has not disclosed how the pool will be split.
How does Live Studio compare to Twitch?
It brings X closer to feature parity on broadcast tools, but Twitch still has the larger live audience and an established donation and subscription economy.