X Launches Live Studio and Puts $1 Million Behind Creator Live Streams
X product head Nikita Bier unveiled Live Studio on July 2, a desktop command center for live streaming, and said the platform will allocate $1 million to creators who go live in the next payout cycle.
X Launches Live Studio and Puts $1 Million Behind Creator Live Streams X product head Nikita Bier unveiled Live Studio on July 2, a desktop command center for live streaming, and said the platform will allocate $1 million to creators who go live in the next payout cycle. Aaron Rafferty July 02, 2026 Key Takeaways X launched Live Studio on July 2, a desktop command center inside Creator Studio for scheduling, gating, moderating, and measuring live streams. X will allocate $1 million to creators who live stream during the upcoming payout cycle, though it has not said how the pool will be split. The launch is a direct move on Twitch, YouTube, and Kick, and it lands days after X Money expanded to more users. X launched Live Studio on July 2, a desktop live-streaming command center built into its Creator Studio, and put a number behind the push. Product head Nikita Bier said the platform will allocate $1 million to creators who go live during the upcoming payout cycle, Engadget reported . He did not explain how that pool will be divided. The tool covers what professional streamers actually use. Creators can schedule streams in advance, set titles and thumbnails, and gate the audience to everyone, verified users, followers, or paid subscribers, including subscriber-only chat. During a broadcast, Live Studio surfaces real-time viewer counts plus geographic and device breakdowns, and lets moderators work the chat live, per Social Media Today . Access requires a paid X Premium subscription, Digital Trends notes . The target is obvious. Twitch, YouTube, and Kick own live video and the money that moves through it, from subscriptions to donations. A $1 million pool is small next to what top streamers earn on those platforms, but it tells creators where X wants their attention next.