Key Takeaways
Feeding America is launching SNAP Supports, a national public information campaign about the food assistance program, and calling on Congress to delay the SNAP cost shift to states by two years, Agri-Pulse reported July 15.
More than 4 million fewer people are using SNAP than in July 2025, when the One Big Beautiful Bill Act was signed, according to the Center on Budget and Policy Priorities, with an estimated 1.5 million children dropped nationally.
Under the law, states with payment error rates at or above 6% must cover 5% to 15% of benefit costs, a first in the program's history, and food banks say falling enrollment is pushing demand onto their shelves.
Feeding America, the nation's largest hunger relief network, is launching a public information campaign called SNAP Supports to explain what the Supplemental Nutrition Assistance Program does and who it reaches, Agri-Pulse reported on July 15. Alongside the campaign, the organization is asking Congress to delay the SNAP benefit cost shift created by the One Big Beautiful Bill Act for two years so states can implement the changes without dropping people mid-transition.
The numbers behind the ask are stark. More than 4 million fewer people are using SNAP than in July 2025, when the law was signed, according to the Center on Budget and Policy Priorities, and the campaign cites an estimated 1.5 million children dropped from the program nationally. Under the law, states with payment error rates at or above 6% must shoulder 5% to 15% of benefit costs for the first time in the program's six-decade history, and states like Montana are already warning the bill could run to millions.
Feeding America made the same delay request in its June statement on the error rates release. What is new is the campaign itself, built around personal stories from people who use the program, and the explicit framing that when enrollment falls this fast, the demand does not disappear. It moves to food pantries that are already stretched.
We keep seeing that picture across the network, from Arizona food banks adding pet food as a staple as families hit the edge, to WFP warning about a $646 million funding gap in Sudan. The pattern here is hard to ignore. Worth watching whether Congress takes up the delay.
People Also Ask
What is Feeding America's SNAP Supports campaign?
A national public information campaign launched in July 2026 to strengthen public understanding of SNAP, built around personal stories from participants. It runs alongside a policy ask, a two-year delay of the SNAP benefit cost shift to states.
How many people have left SNAP since the One Big Beautiful Bill Act?
More than 4 million fewer people are using SNAP than in July 2025, when the law was signed, according to the Center on Budget and Policy Priorities. Between January 2025 and February 2026 enrollment fell by roughly 4.95 million, with the decline accelerating after the law's changes took effect.
What is the SNAP cost shift to states?
For the first time in the program's history, states with payment error rates at or above 6% must cover 5%, 10% or 15% of SNAP benefit costs, depending on their error rate. States facing the shift are warning of multimillion-dollar bills and possible enrollment cuts.
What happens to food banks when SNAP enrollment falls?
Demand moves to them. SNAP delivers roughly nine meals for every one a food bank provides, so even a small enrollment drop translates into lines at pantries that are already reporting record demand.