Key Takeaways
X is ending its Creator Revenue Sharing program and replacing it with Original Content Rewards, a system built to pay the people who actually create posts rather than accounts that repost or aggregate them.
Current participants keep earning under the old program through September 7, and applications for the new program open to eligible creators on September 8.
Eligibility for the new program requires an X Premium subscription, at least 500 verified followers and 500,000 verified impressions in the trailing 90 days.
X is scrapping its creator payout system and starting over. Allegra Jacchia, who leads Creator Product at X, announced on the platform that "Revenue Sharing had reached a point where its incentives were misaligned." The old program paid out based on cumulative impressions from verified users, which meant reposts and aggregator accounts could often out-earn the people who actually wrote the original post.
Original Content Rewards is meant to fix that by rewarding creators who bring net new ideas, expertise and perspective to the platform instead of the accounts that are best at getting existing content to travel. Current creators keep getting paid under the old Revenue Sharing structure through September 7, and eligible creators can apply for the new program starting September 8. To qualify, a creator needs an active X Premium subscription, at least 500 verified followers and 500,000 verified impressions over the trailing 90 days.
This is the latest move in a pattern X has been building for months, following earlier steps to restrict crypto projects from mass posting promotions and to demonetize AI generated deepfakes designed purely to farm engagement. Meta made a similar bet on originality over aggregation with Facebook Reels, and said in March that user time spent watching original Reels roughly doubled in the second half of 2025 compared with a year earlier. The logic is the same across platforms: reward the person who made the thing, not the account that moved it fastest.
It is also a live test case for how any platform builds an economy around who actually earns money for creative work, a question that runs through every clipping and creator bounty program right now, including the ones we cover across how platforms police AI generated content.
People Also Ask
What is X's Original Content Rewards program?
It is a new creator payout system replacing Creator Revenue Sharing, designed to pay people who post original content rather than accounts that repost or aggregate other creators' work.
When does the new program start?
Current creators keep earning under the old Revenue Sharing program through September 7, and eligible creators can apply for Original Content Rewards starting September 8.
Who is eligible for Original Content Rewards?
Creators need an active X Premium subscription, at least 500 verified followers and 500,000 verified impressions in the trailing 90 days to apply.
Why is X making this change?
X said the old revenue sharing model's incentives were misaligned, letting reposts and aggregator accounts earn more than the original creators whose work they were spreading.