Key Takeaways
Dubai-based Jetex, one of the world's largest private aviation operators, announced a partnership with the UN World Food Programme on July 16.
The company will run an awareness and giving campaign across its private terminals worldwide, steering clients and corporate partners to WFP's ShareTheMeal app.
The announcement cites 266 million people facing acute food insecurity, and lands as WFP faces deep funding gaps in places like Sudan.
Jetex, the Dubai-based company that runs private jet terminals around the world, announced a partnership with the UN World Food Programme on Thursday. The plan is simple. Jetex will campaign for WFP's ShareTheMeal app across its global terminal network, putting the world's largest hunger relief operation in front of some of the world's wealthiest travelers, according to the company's announcement.
"We believe that access to food and nutrition is a human right," said Adel Mardini, Jetex's founder and CEO. The release frames the partnership against 266 million people facing acute food insecurity, and says Jetex is moving from being a donor to a strategic partner that mobilizes its customers and corporate network.
ShareTheMeal is WFP's donation app, built so that anyone with a phone can fund meals directly. Routing private aviation clients into it is a bet that proximity to the ask matters, and the contrast does the marketing on its own. The people flying private have the most room to give, and the app makes the give take seconds.
The timing matters more than the optics. WFP is running severe funding shortfalls this year, including a $646 million gap in Sudan that is forcing ration cuts while hunger deepens. And the pressure is not only overseas, with SNAP enrollment falling by 4 million as food banks absorb the difference at home. New money pipes into hunger relief are worth building wherever the money actually is. Worth watching whether other luxury brands follow.
People Also Ask
ShareTheMeal is the UN World Food Programme's donation app. Users can fund meals for people facing hunger directly from their phones, and WFP directs the money to its relief operations.
What did Jetex announce with the World Food Programme?
On July 16, 2026, Jetex announced a partnership with WFP to run an awareness and giving campaign across its private jet terminals worldwide, steering clients and corporate partners to the ShareTheMeal app.
How many people face acute food insecurity in 2026?
The Jetex and WFP announcement cites 266 million people facing acute food insecurity worldwide.
Why is WFP partnering with private companies?
WFP faces major funding shortfalls, including a $646 million gap in Sudan. Corporate partnerships open new donor channels beyond government funding, which has been shrinking.