Key Takeaways
Giggly Squad, hosted by Hannah Berner and Paige DeSorbo, signed a four-year exclusive deal with SiriusXM that began September 17.
The deal, reported at roughly $140 million to $160 million over four years, followed a bidding war that included Amazon and prior partner Acast.
SiriusXM gets exclusive distribution and global ad sales across the show's audio and video, plus new original programming in 2027.
Giggly Squad, the comedy podcast hosted by former Summer House stars Hannah Berner and Paige DeSorbo, has signed a four-year exclusive deal with SiriusXM, the company announced on September 17. SiriusXM will exclusively distribute the show through its podcast network and hold global ad sales rights across both the audio and video editions, with a slate of new Giggly Squad programming expected in 2027.
SiriusXM did not disclose the financial terms, but the deal followed a bidding war that also drew Amazon and the show's former partner Acast, with reported offers circling $150 million and figures ranging from about $140 million to $160 million over four years, or roughly $35 million a year. That would place Giggly Squad among the largest podcast deals to date, above SmartLess at about $100 million and near Alex Cooper's Call Her Daddy at around $125 million.
The show is the kind of asset platforms now fight over. What started on Instagram Live in 2020 has grown into a top 10 comedy podcast with more than 150 million downloads, a 70-city live tour, and a New York Times bestselling book. SiriusXM content chief Scott Greenstein said the show "has already become a real force in podcasting."
The scramble to lock down creators is the same pattern WYDE has tracked, from YouTube paying its biggest stars to stay exclusive to the Forbes creators who crossed $1 billion in combined earnings. The money is chasing the audience, and the audience follows the hosts. Worth watching.
People Also Ask
How much is the Giggly Squad SiriusXM deal worth? SiriusXM did not disclose terms, but reports put it at roughly $140 million to $160 million over four years, about $35 million a year.
Who hosts Giggly Squad? Former Summer House stars Hannah Berner and Paige DeSorbo, who started the show on Instagram Live in 2020.
What does SiriusXM get in the deal? Exclusive distribution through its podcast network and global ad sales rights across the show's audio and video editions, plus new programming in 2027.
Did other companies bid for Giggly Squad? Yes. Reports say Amazon and the show's former partner Acast were also in the running before SiriusXM won the four-year deal.