Coinbase Opens Stock Trading to All U.S. Users and Partners with Yahoo Finance

A "Trade on Coinbase" button now reaches 150 million monthly visitors from Yahoo Finance.

Coinbase Opens Stock Trading to All U.S. Users and Partners with Yahoo Finance A "Trade on Coinbase" button now reaches 150 million monthly visitors from Yahoo Finance. February 27, 2026 Key Takeaways: Coinbase opened stock and ETF trading to all U.S. users on February 24 with 8,000+ assets, commission-free, funded by USD or USDC. Yahoo Finance added a "Trade on Coinbase" button on every asset page, connecting its 150 million monthly visitors to Coinbase with one click. Coinbase plans tokenized stocks and stock perpetuals for spring 2026, pushing toward its stated goal of becoming an "everything exchange." On February 24, Coinbase opened stock and ETF trading to all U.S. users after a limited rollout that began in December. The expansion covers 8,000+ stocks and ETFs, commission-free, with 24/5 trading hours and the option to fund purchases with USD or USDC stablecoins. Fractional shares start at $1. The more significant development is the Yahoo Finance partnership. Every individual asset page on Yahoo Finance now has a "Trade on Coinbase" button. Yahoo Finance reports 150 million global monthly visitors , which means Coinbase just placed a one-click execution button in front of one of the largest investing audiences on the internet. Mark Troianovski, Coinbase's head of consumer and platform business development, confirmed the integration but declined to discuss whether Yahoo receives a fee or revenue share on trades. The timing matters. Coinbase has been signaling for months that it intends to become the "everything exchange," covering crypto, stocks, ETFs, prediction markets, and eventually tokenized real-world assets in a single app. Tokenized stocks and stock perpetuals are planned for spring 2026 . This puts Coinbase in direct competition with Robinhood in the